A little reminder about Fairtrade

We have all become familiar with the Fairtrade mark but, especially in light of recent television reports, it's worth taking a little time to remind ourselves what it is all about.

What creates passion for some people may cause sorrow for others; the aftertaste of chocolate can be very bitter. If you pause and think about it for a while you will realise that cocoa farmers work under extremely hard conditions while other people profit from the fruits of their labour.

The principle of Fairtrade is very simple: Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.

Zotter has been a permanent licence partner of Fairtrade Austria since 2004. All of the raw materials sourced by Zotter, such as cocoa and cane sugar, are both Organic and Fairtrade. Josef Zotter states, "as a cocoa processing company we carry the responsibility for the living and working conditions of the cocoa farmers in Third World countries. Fair trade creates opportunities for small farmers and plantation workers in the producing countries. They are able to emancipate themselves from fluctuating world market prices and establish their own self-determined existence in which child labour and environmental exploitation are foreign words."